The DREAM needs an Effective Business Plan

A business dream usually can't be executed solo. We often need to attract investors, secure lending relationships, and have a way to guide future business growth. Business plans have become the media we use at this point. Because of their importance, computer planning tools are available to assist the entrepreneur in their development.

A wonderful idea can be married with a fantastic technology to produce dismal results. For example, food is a wonderful idea. We all love food. Airplanes are a fantastic technology. The offspring of this marriage is airplane food. There is some wonderful food served in first class; however, the words "airplane food" bring to mind something uninspiring.

Business plans are a wonderful idea. Lay out in text and charts exactly what you intend to do and how you intend to get it done. Computer automation is a fantastic technology saving users untold hours of unnecessary work. But their offspring, the typical automated business plan, is as exciting as airplane food. Pity those that have to read them for a living.

How do we upgrade to first class? Our intention is not to just get by; it's to attract the best - funding, talent, clients, etc. Adequate simply will not suffice.

Business Model Generation, a technique described in the book by that name, offers an exciting and elegant place to start. A Business Model is an abstract version of the business broken down into 9 key elements. It represents the flow of people, products, ideas, information and values that drive the revenues and costs of a business. By taking time to first abstract the business dream on paper, we develop an appreciation of its inherent values and attractive features.

Now take that Business Model and apply it to a specific set of circumstances and we have the makings of something interesting. If the model is exciting, the specifics of a plan can be written (even with the assistance of computer software) so that the excitement flows through it. If the sizzle isn't there in the beginning, no computer application is going to add it. Our dreams are always exciting.

At Murphy Business, we use Business Model Generation in our Executive Advocate (sm) programs. These programs fit executive buyers to target business acquisitions that have the greatest likelihood of success for their future growth. We don't start with a business plan. There is too much unknown about our client. We start with the client's Business Model Canvas. This specific graphical representation of the Business Model becomes part of a highly profiled search criteria to find "unadvertised" potential business acquisition targets. Details of the business acquisition targets are merged with the Business Model Canvas of the client to produce a business plan with substance. Something to excite the seller, the buyer and the investors.

We have developed a Business Model Canvas for the Executive Advocate(sm) programs to illustrate the communication power of this approach. You invited to watch this 8 minute video introduction . What we discovered was the use of this tool internally has also been invaluable in helping us also communicate the value of the Executive Advocate (sm) programs to candidate clients.

Communicate the dream!


Photo credit: fsse8info

A Puzzle or a Mystery?

Malcom Gladwell's What the Dog Saw is the source for this post, although anything by him can be equally inspiring. Malcom asserts there is a difference between a puzzle and a mystery. And what a difference that makes to the Active Investor!

I love Sudokus, especially when trying to relax. They are classic puzzles. As you work with them, more knowledge is developed which leads to the solution. That's how all puzzles work. You keep developing more information until the solution emerges. A mystery is the opposite. You may have all the information up front. You're unable to solve it because of the way you are looking at it. More data only further obscures the answer because there is now more being incorrectly viewed. A mystery is only solved by finding the correct way to look at the existing situation.

Our western educational systems present the world as a big puzzle and they offer the promise that if we just get enough education we would be able to solve our  problems with the data we would now be smart enough to collect. There is no doubt to the value of an education; however, it's not this simple. Life is a mystery not a puzzle.

Sherlock Holmes solved mysteries. It wasn't only that he collected more data (which he did). In the Sherlock Holmes stories, he connected all his observations to solve the mystery. These connections catch most readers by surprise because we are still collecting more data in our minds when Sherlock has been eliminating dead ends and arriving at the unseen answer. Perhaps the single Sherlock quote that best sums up all of these time-honored tales is his comment to Watson, "When you have eliminated the impossible, whatever remains, however improbable, must be the truth."

In a mystery, we quickly get to a point where more data only causes more confusion.  A solution only begins to evolve when we disregard our training to collect more information and begin to realize the problem is that we are looking at it the wrong way. When we change the way we look at things, the things we look at change.

Business is also not a puzzle and more analysis often leads to more frustration. Like life, business is a mystery. The successful business owner or professional doesn't need more information than the competition. The successful Active Investor needs insight. The key to the information age isn't more information. It's developing better ways to connect what we may already know.

As an example, we still hear of business people viewing sales and marketing as a numbers games. There is goal setting that encourages mindless activities repeating a minimum number of daily "fishing" activities. The idea is that if any number of data points get high enough, success will be forced to happen. Success can never be forced. Look at what's already going on. Eliminate the impossible and whatever remains, however improbable, must be your truth. That is, the truth of what you are about, where you need to take your enterprise. Actively invest in those things. Success evolves from those activities that are working and that you believe in.

How can you determine if you are seeing a possible solution to your mystery? One clue is if the resulting activities are in harmony with the Active Investor blog theme: growth follows activities that are repetitive, powerful, and gentle. If they are, you may have your insight.

Developing business insight is the mystery. There is no puzzle.

image credit: Egan Snow

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Power Produces Fractal Growth

We can recognize those activities that create lasting values by their systematic characteristics of being repetitive, powerful, and gentle (RPG). This is characteristic of all of God's gifts to us from sunshine and rain to love and joy. These activities are the drivers that raise mountains, carve canyons, build successful organizations, and change societies. If we fill a lifetime with them, we fulfill our destiny and achieve peace.

Being powerful is the centerpiece. Exactly what does that mean? To start, the opposite of powerful is not weak, after all, the meek shall inherit the earth. No, the opposite of powerful is forceful.

Force creates change; but only as long as the forces are applied. Eventually they dissipate and the changes are lost. Force does not create lasting values. A deeper explanation of this can be found in Dr. David Hawkin's eye-opening book, Power vs Force.

Powerful activities are simple patterns that have universal application. They are those simple things each of us discover we can do well. Because of their universal applicability, the results of powerful activities build in a replicating, self-similar fashion. What begins to happen is fractal growth, represented by this week's illustration.

Fractals are the design of nature. Think about the shape of a cloud, a leaf, or a sea shell. They don't consist of circles, triangles, or polygons. Mathematicians have discovered these shapes are created when a simple function is endlessly repeated.

Our personal shapes are a good example. We are cellular. Our cells keep repeating (they are good at that) and our shape and capabilities form from that activity. We aren't assembled; we self-replicate and experience fractal growth.

A powerful set of activities is the heart of a good business plan. Is there something universally applicable incorporated into the business plan? Something that will work under alternative circumstances? Are those activities allowed to replicate and grow? If that's the plan, it's one to build lasting values.

Our personal schedules are no different. Am I repeating those powerful things to create success every day? What we are discussing here is both a financial strategy and a moral obligation.

This thinking then moves us to the importance of clear self-direction; and that is the secret of gentleness.

Image credit: SantaRosa OLD SKOOL

Entrainment - Power in Prayer and Meditation

An emerging theme in this blog is identifying key drivers of value by recognizing 3 necessary characteristics. Value Drivers of lasting consequence can be recognized because they are always Repetitive, Powerful, and Gentle (RPG). Certainly prayer and meditation are candidates. They are Repetitive and Gentle; but what about Powerful? A part of their Power may lie within an effect scientists have called entrainment.

Entrainment is the stuff of scientific legend. That legend goes back to 1666. The noted Dutch physicist, Christiaan Huygens, had to adjust the clock in his study each day because it ran about a minute slower than the one in his living room. Both were governed by swinging pendulums. One day he moved them side-by-side. With no other adjustments, the clocks began to keep synchronized time. Any discrepancies disappeared. This observation lead Huygens to the discovery or labeling of entrainment, which is the tendency for adjacent oscillating systems to synchronize.

Where ever there are cycles (Repetitions) there is the potential for the effects of entrainment. The clocks are an example of entrainment in a mechanical system. A striking example in natural systems is the synchronization of menstrual cycles among women who live or work together.

Entrainment is a Powerful effect. Can that power be accessed by prayer and mediation? For one oscillator to affect another, the entrainment has to operate through some medium. Call it the universe, God, or the Zero Point Field, we all must be connected for this scientific effect to occur.

Now consider the processes of prayer and mediation to be bringing yourself side-by-side with God. As you repeat these processes entrainment begins it's subtle work which ultimately results in the changes we call answered prayer. Was the change in the universe, or was it inside of us? Entrainment leads us to the possibility it could be either or both.

Jesus instructed the we should ask to receive (Matt 7:7). His half-brother James later wrote that we can ask but not receive because of our motives (James 4:2). Apparently asking works, but only when a level of entrainment with God has synchronized our motives.

Active Investors have very busy schedules. Repetitive prayer and mediation takes away available time; but if ignored, what will our lives synchronize toward?

Image credit: theilr

Finish Strong

I can still remember the game that made me a Dallas Cowboys fan for life. I was eleven years old and living in Houston. At that time Texas had the semi-pro Texas baseball league; but there were no major league teams in any professional sports.

It was 1960 and the NFL announced the formation of the Dallas franchise. The original Cowboys were selected from "unprotected" players on other teams. They were also the unlucky 13th team in the league.

Frustration was the reward for following the Cowboys that first season. They could lead for 3 quarters but NEVER win, including giving up 17 points in the last 6 minutes of their first encounter with San Francisco.

After 10 consecutive losses we were thankful the season had only 12 regular games. Game 11 was against the New York Giants, where our Head Coach Tom Landry had been an assistant coach the previous year.

Even with a slow start, the Cowboys managed to stay in this game, catching up to the Giants but never able to stay there. The 4th quarter began with another Cowboy's come back to tie the game 24 - 24. The reigning conference champion Giants didn't let that last. Soon they had the game back with a 31 - 24 lead. With 2+ minutes left, the Cowboys took advantage of a New York fumble and scored. It was 31 - 30 in the final moments of the game with Fred Cone lining up to attempt the extra point. None of us listening to the game dared to even think about what might happen. The ball was snapped, placed, and kicked through the uprights. We had tied, 31 - 31! It was the first major league professional game Texas had not lost. We had a right to be there; and I was now a Cowboy's fan for life, even though I wouldn't live in the Dallas area for another 30 years.

Everyone knows we should finish strong. That gets confused with winning and it's not the same. Every transaction can end with increased value, even if the result is not what we had in mind. An Active Investor is alert to any value that can be gained; no opportunity need be wasted. If nothing else, can a final result create an increase in trust between us? There is always an audience; will our finish create fans?

No, the Cowboys didn't win that game (or any 1960 game, the season was 0 - 11 - 1) but they had what it takes to finish strong. That won them their original lifetime fans. No, the Texans didn't win at the Alamo; but they won many hearts and we will always remember. They finished strong and that spirit was later at San Jacinto where a vastly out-numbered Sam Houston defeated Santa Anna with courage more than military strength.

We can't count on always wining. We can always intend to finish strong.

Image Credit: sidurkin

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Fruitful Decision Making

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If you're not already familiar with the Franklin or Balance Sheet close it's an old sales technique that should be out of favor with today's business decision makers. The story is when Benjamin Franklin had trouble making a decision he would make a written list of all the pros and cons. Doing this would help lead him to the best decision. The gimmick behind it us while there are usually many pros in a sales proposition, a prospect is generally only facing a couple of cons, typically risk and/or affordability. It's a manipulative scheme because it leads a prospect to consider the quantity of items on the pro and con lists as opposed to their importance. One significant risk can easily outweigh a hundred minor advantages.

Like all really great lies, it's appealing because there are truthful elements inside. Putting your thoughts on paper is a powerful method of clarifying thinking. It's use should be encouraged; but with an orientation toward what's important. I'm proposing a modification to the Franklin close we can call the Fruitful close for your personal decisions.

Create a list of what's important to you. This is the really hard part and since it may be time consuming needs to be done in advance. Personally, I started with the Roles I developed from the time management disciplines found in The Seven Habits of Highly Successful People. Later I found a much more useful list. The logic behind its use was if I made my decisions in alignment with the characteristics of the Creator, the results would be in alignment with Creation - a very desirable result. These characteristics are listed in the Bible in Galatians 5:22 as the Fruits of the Holy Spirit. They are: love, joy, peace patience, kindness, goodness, faithfulness, gentleness, and self-control. I've come to see the list as operating from the last item (self-control) backwards to the first as one develops into greater alignment with Creation. With a list of importance established, it's now time to create the Balance Sheet.

In Column One, Titled "Important", write down the elements of your list. Now consider all the alternatives to your decision and make a subsequent column for each with an appropriate label. Assign a weight (I use the numbers 1 to 5) that represents how each alternative might contribute toward each result. There may be no effect in many cases. Large effects should be given higher weights. In the end, one column should outweigh the others.

Test this result. Does it make sense that this alternative really is the most fruitful choice? It may not turn-out that way because something was missed during the first analysis (this is normal). Keep repeating the process. Eventually an alternative emerges that that makes sense and we know why. Now its time to become fruitful.

Crossing a Mental Divide

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A traveler crossing the Rocky Mountains passes the Continental Divide. If they straddle this imaginary line they have an enormous, yet unseen power. Water poured on to the ground on one side will ultimately flow into the Pacific. Water poured inches away will flow into the Gulf of Mexico. This seemingly insignificant change will mandate the end result, regardless of all that happens to the water on its long journey.

This sensitivity to initial conditions is a common characteristic of natural systems. We are used to thinking about systems in more simplistic ways. A pendulum will ultimately come to rest at its lowest point, regardless of where the motion is started. There is no sensitivity to the initial conditions. It's an esy system to understand.

Because the motion of a pendulum always ends at a point, its dynamics have been called that of a point attractor. The end point doesn't attract like a magnet; but it acts that way. Next in complexity are two dimensional periodic attractors that don't end in a point, yet always repeat the same cycle. The rotation of the earth around its axis creates a daily periodic attractor. Adding a third dimension increases complexity again. The additional rotation of the earth around the sun is expressed as a torus (doughnut) attractor, which is what it looks like.

Those are the easy ones. What happens if more than 3 forces (dimensions) are in play? For most of history, these were called chaotic. They seemed to be beyond pattern or properties because of their complexity. Recent advancements in computers have enabled mathematicians to demonstrate this was a bad term. These systems do have properties, although some, like sensitivity to initial conditions, seemed strange at first. They have been called strange attractors and although they are extremely hard to visualize, understanding their emergent properties help us understand how the world really works.

Learning to appreciate both the order and the complexity of natural and social systems takes you across a mental Continental Divide. It is the single difference between developing a simple business solution versus a simplistic failure. An Active Investor develops a sense of caution and mental red lights begin to flash when any answer appear to be too quick and easy.

Constellations are our Motivations

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There is always a special moment when my younger daughter and I look up into the night sky together and see the bright cluster of 3 stars that form Orion's belt. I first showed her Orion over a decade ago and each time we see it a part of that father-daughter moment returns. It's what being alive is all about.

But in reality, there really is no Orion. These are unrelated stars light years apart that happen to form a pattern only when viewed from our planet.

Any social enterprise, like a business, can be understood as a constellation. It first takes an Active Investor, a business owner or owner-to-be, to see a new pattern that can meet people's needs. Previously unrelated resources flowing together in new ways.

Orion has a story. In mythology Orion, the Hunter, was in love with Merope, one of the Seven Sisters who form the Pleiades stars. She would not return his love and his already tragic life was ended when he stepped on a scorpion. Feeling sorry for him, the gods placed him in the sky near his faithful dogs, adjacent constellations, and on the opposite side of the sky from the deadly scorpion.

Each business has a similar story. Something that inspired the founder to start. Often a picture that could only be seen from their perspective. To everyone else, it was just a group of unrelated elements.

It's sad when this constellation story gets reduced to a just "mission statement". The inspiration of the story gets objectified as financial statements and business plans. When trying to value a business we deal in these valuable instruments; however, they only represent the passive side of any business investment. What makes the organization successful is the power of its invisible but very real story.

Being a part of a powerful story is also a part of what being alive is all about.

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The Acorn and Divine Intention

the oak sleeps in the acorn
Originally uploaded by Norma Desmond

An acorn will always become an oak tree. It will never grow into a tulip, a WhatABurger, or anything else. There is an inescapable destiny evident in nature, which we'll label Divine Intention.

An unavoidable aspect of Divine Intention is that it cannot be completely known in advance. Look at any number of acorns. You'll never find a tiny oak tree inside. The oak tree "emerges" out of the acorn and a fertile environment.

With or without a religious background, this sense of Divine Intention can be felt. How do we learn to co-operate with it? To carry the metaphor further, our efforts cannot be focused on planning to be a tree. At any point in time we're an acorn without a clear picture of what an oak might be. Our focus has to be on finding the fertile environment where we can grow into our Divine Intention.

The conventional word for environment in business is "market." Active Investors are obsessed with their markets. They are concerned more about them than anything else. Free time isn't spent on process improvement, that's allocated time. It's spent imagining how roots can grow deeper into the environment. There is a simple trust that our "oak" will happen if we can just develop the roots.

This is the primary drive of the successful business owner or professional. There's nothing wrong with a primary passion for your craft instead; however, that's an employee, not an Active Investor.

Folding a piece of paper

Paper Folded Eight Times
Originally uploaded by Curis

Imagine having an infinitely flexible piece of paper. Now fold it in half. It's twice as thick. Folding that in half doubles the thickness again. If this was done forty more times, how high would the paper become? Think of your answer before reading any more. This is a favorite introductory exercise to the explanation of growth in System Dynamics that was a subject of The Active Investor's  first posting.

When I started, I was wondering how long it would take before a brand new blog (and blog author) would start to get feedback. Last week I was speaking with a leading DFW area commercial risk specialist, Javier Hernandez, and as we parted he mentioned enjoying his reading of The Active Investor. Feedback was first felt in week 9.

Why is this small comment such a big deal? Let's get back to paper folding to imagine the power of feedback cycles. How thick did you estimate the folded paper would become? If we assume the typical thickness of paper to be about 0.1mm, then after 42 folds the paper would be 440,ooo kilometers high. This would be higher than from here to the moon.

Of course, we just can't image that. Creating anything with feedback opens a door to incredible growth potential. While feedback is easily apparent with internet activities, it's the engine of all "word of mouth" marketing Active Investors seek. Our business plans and actions are best judged in the light of their potential feedback (there is both good and bad). Then as we begin to sense positive feedback, we can take heart that we're on the right track - possibly from here to the moon.

Getting to "what's next"

There's always a "next thing' in life. Change is so persistent we sometimes just ignore it or allow ourselves to become overwhelmed by it. Change is also where we find a great need for outside help. It's wonderful to find a mentor we can trust who has been through the change we're facing many times before.

Many professionals fit into this mentor category. As business brokers, we mentor individuals whose "next thing" is to have their own business, or a different business, or perhaps a long sought retirement. In working with our clients, the real objective is to get them to their "next thing". It's not the purchase transaction.

The process of getting safely to the "next thing" is the same, regardless of what area of life is involved. We first need to determine objectively where we are. Objectively probably means a second, third, or even higher opinion. This shows us our "as is" state, which is sometimes hard to see without the outside help.

Now the problem is not an unknown change. It's having to navigate a Gap between the "as is" and our "what's next." A Plan, or Gap Analysis, should make intuitive sense to us, even if it involves new and novel activities.

This is being written on Easter Sunday. The Resurrection , a plan to navigate the Gap separating God and man, is now celebrated by over 2 billion Christians around the world. I have to believe that closing Gaps and moving forward to "what's next" is the inherent pattern of all creation.

1+1+1=4 Emergent Properties and Exit Planning

Carbon, Hydrogen, and Oxygen all have their own characteristics. A certain atomic number, atomic weight, isotopes, etc. Put 12 Carbons, 22 Hydrogens, and 11 Oxygens together in a certain way and there is a sugar molecule. Sugar has a dominate characteristic that creates economic value; it's sweet. None of the elements have a taste. This is an emergent property and it is the most sought-out component of any business. 

Other business elements like inventory, equipment, and brand names are generally quickly available for the right price. But the magic of what happens when an active investor combines those takes time and insight. Business relationships and deals emerge out of combinations of capabilities and experience.

When a business is sold, it's owner wants its worth to be more than just the components on the Balance Sheet. On the date of purchase, accountants record that additional dollar amount as Goodwill. A business plan is all about how the Goodwill emerges from the investor's dollars and management's plans. The asking price of the business on the exit side of that plan will be a multiple of it's historical cash flow. The multiple represents the risk and difficulty a new investor will have in maintaining or even increasing the cash flow. The easier it is to keep the emergent properties growing, the more the business is worth. 

Business owner are unique kinds of artists. Not only do they creatively combine markets, facilities, and services to create economic value; they do so in a way the "canvas" can be passed to another artist (new business owner). No other art form makes this demand on its practitioners. 

It's hard enough for an owner to manage the business successfully. This second art is frequently ignored until the last moment. However, business owners who recognize they are not just operators, they are active investors, take stock of their progress periodically with an exit plan update. It's time to look at what happened and see the emergent properties of your work, understand their value, and find a way to codify what happened as a business process.  

A sense of satisfaction and a well earned retirement will both emerge.