The DREAM needs an Effective Business Plan

A business dream usually can't be executed solo. We often need to attract investors, secure lending relationships, and have a way to guide future business growth. Business plans have become the media we use at this point. Because of their importance, computer planning tools are available to assist the entrepreneur in their development.

A wonderful idea can be married with a fantastic technology to produce dismal results. For example, food is a wonderful idea. We all love food. Airplanes are a fantastic technology. The offspring of this marriage is airplane food. There is some wonderful food served in first class; however, the words "airplane food" bring to mind something uninspiring.

Business plans are a wonderful idea. Lay out in text and charts exactly what you intend to do and how you intend to get it done. Computer automation is a fantastic technology saving users untold hours of unnecessary work. But their offspring, the typical automated business plan, is as exciting as airplane food. Pity those that have to read them for a living.

How do we upgrade to first class? Our intention is not to just get by; it's to attract the best - funding, talent, clients, etc. Adequate simply will not suffice.

Business Model Generation, a technique described in the book by that name, offers an exciting and elegant place to start. A Business Model is an abstract version of the business broken down into 9 key elements. It represents the flow of people, products, ideas, information and values that drive the revenues and costs of a business. By taking time to first abstract the business dream on paper, we develop an appreciation of its inherent values and attractive features.

Now take that Business Model and apply it to a specific set of circumstances and we have the makings of something interesting. If the model is exciting, the specifics of a plan can be written (even with the assistance of computer software) so that the excitement flows through it. If the sizzle isn't there in the beginning, no computer application is going to add it. Our dreams are always exciting.

At Murphy Business, we use Business Model Generation in our Executive Advocate (sm) programs. These programs fit executive buyers to target business acquisitions that have the greatest likelihood of success for their future growth. We don't start with a business plan. There is too much unknown about our client. We start with the client's Business Model Canvas. This specific graphical representation of the Business Model becomes part of a highly profiled search criteria to find "unadvertised" potential business acquisition targets. Details of the business acquisition targets are merged with the Business Model Canvas of the client to produce a business plan with substance. Something to excite the seller, the buyer and the investors.

We have developed a Business Model Canvas for the Executive Advocate(sm) programs to illustrate the communication power of this approach. You invited to watch this 8 minute video introduction . What we discovered was the use of this tool internally has also been invaluable in helping us also communicate the value of the Executive Advocate (sm) programs to candidate clients.

Communicate the dream!


Photo credit: fsse8info

Franchise Rage: Keeping it too simple

I get to meet with Texas business owners trying to decide if they should grow or sell their business. The answer generally lies in knowing how to value the business and deciding if that's sufficient for future plans or not.

If growth through franchising appears to be attractive, we then get to work preparing the business for it. This involves defining and documenting their proven and successful business model. We also represent the most successful franchise operations, so in time we are able to bring qualified operators to the business and the operation grows territory by territory.

It would seem to be a simple thing, just follow the proven plan and success will be yours. This should be a KISS, Keep It Simple Stupid, approach to making money; however, life proves success is never that simple. The danger in a franchise strategy for growing a company is the potential for an adverse relationship to develop between the  franchisor and the franchisees. Here is how it can happen.

A franchisee's operation is struggling and the franchisor recognizes that they are trying to operate  outside the proven plan. Warnings about this issue are repeatedly given; however, the operating problems persist and eventually the new franchisee begins to attribute the problems to the franchisor's inability to help them. The two sides continue to blame each other creating a vicious cycle of further bad business. What we have is an example of a sound system being destroyed as a result of the fundamental attribute error.

This everyday error occurs whenever we think an action is being caused by the actor instead of the stage. In traffic a car suddenly cuts in front of us. Our reaction is to think that happened because there is a bad (or rude) driver in front, when in fact that driver could be skilled and polite and narrowly averted an accident by quickly changing lanes to clear a road hazard. As long as all the driving incidents are the cause of other bad drivers, better driving skills that anticipate road hazards are never developed. Instead, we develop road rage.

Blaming problems on fundamental personal attributes of either the franchisor or franchisee is not a simple answer, it's a simplistic answer. Oliver Wendell Holmes said "I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity." It is the difficult responsibility of both sides to go one step deeper into the situation and ask "Why is the proven method being altered?" What if the issue is not personal character but is the situation? It means a willingness to suspend judgment and get deeper into the complexities of the specific situation and how the model applies to it. Only after passing through this complexity it is reasonable to get back to keeping it simple.

In our process of guiding Active Investors into purchasing a new franchise, we have them contact other franchise owners to learn about their experiences. The alert Active Investor is going to ask how they handle difficulties that might make them question the plan. Is there any evidence of franchise rage?

If you are considering franchises, you want a successful system; but you also want a happy family.

Photo credit: star5112

Return On Investment

An enterprise starts with the hope of a return on its investment. For a start-up, this is often envisioned on a spreadsheet, with the initial revenues being smaller than the initial expenses creating losses; however, the revenues increasing by some percentage and over time they outpace expenses to generate an attractive return on investment (ROI). While that is the typical story on paper; it's not reflected in the reality around us.

The World Population graph seems to show a linear growth like the one described in the above plan with some event happening in the late 1800's to suddenly make it change. Any idea what that historic event might have been?

If you haven't read the paper folding post, this may make a more sense if you do that. The graph shows natural, exponential growth. If we would change the time scale to end a century earlier, the curve would look the same, only the historic event would now appear to be in the late 1700's.  End another century earlier, and the momentous event still moves back with the new scaling.

There was no event that changed the World population growth rate. Population growth is an example of growth from feedback and this graph is what that curve will always looks like. Small victories in the beginning, remaining small for far longer than our linear minds can imagine, then accumulating faster than linear thinking can grasp.

The two mistakes we can make are to believe the smaller growth rate is failure or to not accept the higher growth rate as success and invest in necessary infrastructure to keep the feedback going. It takes a faith that the returns will really happen to avoid either downfall. Of course this growth doesn't go on forever. There are always limits to growth; however, some are just in our linear minds.

During the Beatles's era, Maharishi Mahesh Yogi, who may have been the subject of their song Fool on the Hill, challenged his followers with the claim that if the square root of 1% of a population practices Transcendental Meditation (TM), crime in the area would decrease. In 1993, TM followers came to Washington DC during a record heat wave (which correlates to increased crime) to create such a critical number. Crime decreased for the period of the experiment. After its conclusion, it increased again.

This is not unique to TM. The story has been repeated in countless endeavors where fools have believed in continuing to repeat something powerful and gentle until the feedback effects can finally be observed; or until their return on investment is finally realized. We live in a faithful (systematic) universe; just not a linear one.

Image credit: mattlemmon

Power Produces Fractal Growth

We can recognize those activities that create lasting values by their systematic characteristics of being repetitive, powerful, and gentle (RPG). This is characteristic of all of God's gifts to us from sunshine and rain to love and joy. These activities are the drivers that raise mountains, carve canyons, build successful organizations, and change societies. If we fill a lifetime with them, we fulfill our destiny and achieve peace.

Being powerful is the centerpiece. Exactly what does that mean? To start, the opposite of powerful is not weak, after all, the meek shall inherit the earth. No, the opposite of powerful is forceful.

Force creates change; but only as long as the forces are applied. Eventually they dissipate and the changes are lost. Force does not create lasting values. A deeper explanation of this can be found in Dr. David Hawkin's eye-opening book, Power vs Force.

Powerful activities are simple patterns that have universal application. They are those simple things each of us discover we can do well. Because of their universal applicability, the results of powerful activities build in a replicating, self-similar fashion. What begins to happen is fractal growth, represented by this week's illustration.

Fractals are the design of nature. Think about the shape of a cloud, a leaf, or a sea shell. They don't consist of circles, triangles, or polygons. Mathematicians have discovered these shapes are created when a simple function is endlessly repeated.

Our personal shapes are a good example. We are cellular. Our cells keep repeating (they are good at that) and our shape and capabilities form from that activity. We aren't assembled; we self-replicate and experience fractal growth.

A powerful set of activities is the heart of a good business plan. Is there something universally applicable incorporated into the business plan? Something that will work under alternative circumstances? Are those activities allowed to replicate and grow? If that's the plan, it's one to build lasting values.

Our personal schedules are no different. Am I repeating those powerful things to create success every day? What we are discussing here is both a financial strategy and a moral obligation.

This thinking then moves us to the importance of clear self-direction; and that is the secret of gentleness.

Image credit: SantaRosa OLD SKOOL

Crystallization - Beauty Built On Imperfection

Things are never right. That's what ultimately creates order and beauty with a system. The story of crystallization is a remarkably accurate metaphor for how that happens in a natural system that an Active Investor can readily apply to understanding social systems such as their business.

The orderliness of a crystal begins with the random movements found in liquids. Crystals are created when molecules of a substance, normally solid at room temperature, are dissolved in a solution. These molecules will sometimes be attracted to each other for short periods, only to become attracted away by other molecules over time. Everything remains chaotic and fluid until a "seed", a point of imperfection, is introduced into the solution. The seed has a slightly higher attraction to nearby molecules, so they are drawn to it. If this initial attraction is strong enough, the group grows until its size is such that the group becomes consistently more attractive to other molecules than the surrounding solution. This is the "critical size" and when reached the protocrystal is now "in business" and continues to grow.

All of this is similar to a business during its start-up phase. For a business, the solution is not a liquid, it's the answer to a market need. A good business solution can be replicated and the company providing it begins to experience some repetition of sales. Orders will be slow and random at first; but they will grow with greater consistency over time.

This is not the end of the story. There is another step in the crystallization process. The protocrystal continues to grow ; but eventually it gets to a point it can no longer remain "dissolved" and it falls out of solution. Now the original imperfection appears to have been transformed into the beauty, order, and attractiveness of a visible crystal. The visible crystal continues to grow, gaining more molecules from the solution, until it reaches an equilibrium with its environment.

A growing business will face a second step as well. Meeting more market needs will begin to overwhelm the founding staff and another decision, as difficult as the one to initially start, has to be made. An investment must be made in building internal systems and structures if continued growth is to be nurtured. This is hard for the financially struggling team who have sacrificed for the sake of building their solutions; but out of the internal systems and structures come the power to sustain long term growth.

It's now a different business, one that is building lasting values.  Those values will allow it to reach far beyond its initial products and services that brought it to life. A visible legacy drops out of solution.

Image credit: wlodi

Intention and the Cooperative Universe

A new discipline has emerged this century, the study of Intention. It's often discussed as the Attraction Principle which asserts we attract into our lives those things we dwell on. Examples include if our thoughts are about physical ailments, or poor finances, or an unsatisfactory performance, we will attract poor health, lack of funds, and below standard performances. Alternatively if we genuinely intend good health, abundant finances, and superior performance, these will be what is attracted to us. By itself, the Attraction Principle might be just a sophisticated form of self-delusion; however, in literature such as The Field by Lynne McTaggart evidence is being assembled from advances in quantum physics that provide a scientific basis for its validity.

There is a strange outcome to the Heisenberg Uncertainty measurement problem that results in energy remaining after temperatures reach absolute zero. I was taught absolute zero meant no atomic motion and therefore no energy and scientists of the last century "normalized" their calculations by simply subtracting this away as "background noise". This may have been an over-simplification. When some physicists keep this energy, now called the Zero Point Field (ZPF), in their equations, it appears the discrepancies between classic and quantum physics are resolved. After further study, it appears the ZPF may be a source of abundant, ever-present energy our advancing civilization will surely require. One estimate is that the ZPF energy in one cubic meter of "empty" space would be sufficient to boil all the oceans on our planet. For Stargate Atlantis fans, this is the energy source behind their Zero Point Modules (ZPMs).

This ever-present field appears to be influenced by everything within it and in turns is an influence on everything in the universe. Scientists are now trying to study how one or more individual's Intentions can be "transmitted" through the ZPF. In many of these studies, the universe responds to the changes in the ZPF and appears to cooperate with the Intention.

The science of Intention does not fit well with mainstream paradigms and is currently relegated to the fringes of the scientific community. Yet the research continues and evidence that the universe cooperates with deeply held Intentions continues to accumulate. The research itself has been attractive to physicists, theologians, philosophers, healers, the military, and many others. It ought to be of interest to the Active Investor as well.

The forces around us shape our destinies, yet from this research we learn that we also shape those very forces. Since we see Intention also has all the characteristics of a force to build lasting value, it's repetitive, powerful, and gentle. The Active Investor should be a student in learning to harnessing its potential.

Photo Credit: EraPhernalia Vintage

Related articles by Zemanta

• Is Quantum Mechanics Controlling Your Thoughts? (discovermagazine.com)
• Uniting light and matter (shankee.com)

Finish Strong

I can still remember the game that made me a Dallas Cowboys fan for life. I was eleven years old and living in Houston. At that time Texas had the semi-pro Texas baseball league; but there were no major league teams in any professional sports.

It was 1960 and the NFL announced the formation of the Dallas franchise. The original Cowboys were selected from "unprotected" players on other teams. They were also the unlucky 13th team in the league.

Frustration was the reward for following the Cowboys that first season. They could lead for 3 quarters but NEVER win, including giving up 17 points in the last 6 minutes of their first encounter with San Francisco.

After 10 consecutive losses we were thankful the season had only 12 regular games. Game 11 was against the New York Giants, where our Head Coach Tom Landry had been an assistant coach the previous year.

Even with a slow start, the Cowboys managed to stay in this game, catching up to the Giants but never able to stay there. The 4th quarter began with another Cowboy's come back to tie the game 24 - 24. The reigning conference champion Giants didn't let that last. Soon they had the game back with a 31 - 24 lead. With 2+ minutes left, the Cowboys took advantage of a New York fumble and scored. It was 31 - 30 in the final moments of the game with Fred Cone lining up to attempt the extra point. None of us listening to the game dared to even think about what might happen. The ball was snapped, placed, and kicked through the uprights. We had tied, 31 - 31! It was the first major league professional game Texas had not lost. We had a right to be there; and I was now a Cowboy's fan for life, even though I wouldn't live in the Dallas area for another 30 years.

Everyone knows we should finish strong. That gets confused with winning and it's not the same. Every transaction can end with increased value, even if the result is not what we had in mind. An Active Investor is alert to any value that can be gained; no opportunity need be wasted. If nothing else, can a final result create an increase in trust between us? There is always an audience; will our finish create fans?

No, the Cowboys didn't win that game (or any 1960 game, the season was 0 - 11 - 1) but they had what it takes to finish strong. That won them their original lifetime fans. No, the Texans didn't win at the Alamo; but they won many hearts and we will always remember. They finished strong and that spirit was later at San Jacinto where a vastly out-numbered Sam Houston defeated Santa Anna with courage more than military strength.

We can't count on always wining. We can always intend to finish strong.

Image Credit: sidurkin

Related articles by Zemanta

• Cowboys lead way in TV standings (seattletimes.nwsource.com)

Our Highest Calling

Image by Getty Images via Daylife

Business is tough these days and the temptation is to become all things to all buyers so that you might sell something to some. That's another self-defeating behavior arranged by an Ego whose focus is on its own well being. We simply can't be successful at the business of everything. Our market message becomes confused and we're now known for nothing. Would you remember "Widgets, Gadgets, and More Stuff" or would you more inclined to remember and try "Widgets Are Us" the next time you need to satisfy a widget craving? While we can't be everything, we can be something. The question is "what?"

People associate known good or bad qualities in one area to other areas. They think that because someone is attractive they are also resourceful and honest. They will be suspicious of another if they simply know nothing other than they are poor. This is the halo effect. If you have a positive image in one area, a halo will create a positive image elsewhere.

Being exceptional in one area calls for a focus on it. The fear is that a narrow focus will limit business and cripple profitability. Not always. People's tendency to associate can continue to work to the Active Investor's advantage. If a business demonstrates competence in a complex or unusual area, customers will assume their competence in simpler and more common aspects of the business. The art of profitable focus (halo building) is to choose to build your reputation of excellence in the most complex or unusual area where you can still prove your excellence. Without your drawing attention to any other aspects of the business, prospects will simply assume they have been handled with the same degree of professionalism.

When traveling Interstate 35 through Texas, stop in the town of West. Along the east service road are 3 gas stations, each with a large marque sign competing for your business with major oil company brand recognition and current pricing. At this level they seem similar; however, one of them has so many cars parked there, they have purchased the lot next to them to handle the frequent overflow. This business also sells kolaches. They've created so many delicious varieties the crowds of travelers come without a thought of a major brand or the current pricing. Any travelers new to kolaches see those crowds and assume if they're that popular, these have to be worth buying.

The Cost of Goods Sold for a kolcahe is small change; but what has been achieved by a successful focus on the unusual is worth millions. What should be our focus? What is our highest halo? The answer also is our highest professional calling.

Related articles by Zemanta

• Texas Brand'em - Your Ace In The Hole! (smallbusinessbranding.com)
• Rational group delusions (stumblingandmumbling.typepad.com)
• Impressive halo effect: users prefer search results with the Google logo, even if they're not Google results! (90percentofeverything.com)

Choice of Entity

Image by Raymond Yee via Flickr

Anyone wanting to become an Active Investor, that is invest in their own enterprise, has to choose a legal form for the business. Making the best choice will require discussions with a lawyer on liability issues and a tax professional on tax exposure. In spite of all this advice, the Active Investor needs to make some personal decisions before consulting either.

A lawyer will seek to aggressively protect their client, including recommending a business form that will provide the best shielding for personal assets. While this is prudent, you should never fall into the illusion that a chosen entity type adequately protects you from potential legal actions. Many attorneys have been successful in proving an entity has not been maintained according to state law and this has exposed the owners personal assets to their complaint. Be aware of the liability protection a business entity can provide; but never depend solely on that. There are two things every business should maintain to protect the owner from liability - a passion for excellence (quality) and insurance. If these are not both built into the heart of any business plan, then there is an argument that the best choice of entity is employee.

Before discussing tax ramifications, there is also an issue the potential Active Investor should consider. It's been said 85% of the workforce are employees, 14% are self-employed, and 1% are business owners. Are you changing from employee to being self-employed or to being an owner? If the goal is to build and own an organization, tax considerations are somewhat different from trying to minimize a self-employed professional's tax exposure. Working out of a normal (C) corporation can create double taxation for the self-employed, which is very undesirable. Some type of "flow through" entity is often recommended. However, if the objective is to build an organization, the funds to grow the business need to come from future company profits. The C corporation has a low (15%) tax rate for it's first tier. This allows the small business to retain some earnings at that low tax rate for growth. If the profits would "flow through" to the owner to avoid double taxation, those funds for growth are effectively taxed at the owner's tax rate. Different intentions create very different tax strategies.

There are many more considerations that need to be considered with an attorney and tax professional. Successful business people often attribute much of their success to having a winning team of trusted advisers who have guided them through these and other issues. However, the secret of the adviser's success is having a client who has thought through what they really want and can give those advisers clear directions.

Related articles by Zemanta

• Be Your Own Boss (jobsearchingblog.com)
• Startup: Clock Starts When You Incorporate (startupprofessionals.com)
• Keep Lawsuits Off Your Back (usnews.com)
• You Know You're An Entrepreneur When... (tokitover.com)
• 4 Questions To Ask Before Starting A Business (myventurepad.com)