Friday, July 24, 2009

Critical Point Analysis

Clockworks have long been metaphors for systems in general. They illustrate energy transformation, cyclical behaviors, information encoding, and much more. One aspect of systems they clearly illustrate is the existence of a critical point.

Imagine the power involved in controlling the heavy hands of a large tower clock. The drive gears must exert crushing force to keep the hands at exactly the correct position. A critical point analysis of the clockworks would be an effort to find a point in the system where the movement of those hands could be stopped with only the pressure from a single finger. In this example, it's the flywheel. Stop the flywheel and everything else halts. That's a critical point and it's the spot of greatest advantage to any planned system intervention.

Business is an incredibly complex system with hundreds of gears (relationships) that mesh together to make it work. The idea that a critical point may exist in a business is difficult to prove; but since the clockwork metaphor seems to be working, it's worth exploring. If there was a critical point in a business, how could we identify it? What would it look like?

Within the clockworks the parts with the greatest mass and largest energy requirements, the hands, are also also the slowest moving. Our critical point, the flywheel, has little mass but is in continual motion. The critical points exhibit speed and repetition but not a lot of substance.

These characteristics are what make ideas critical points. Once an idea starts to spread, the heavy hands of execution begin to move. Internet and advertising consultants tell us extended repetition of a message (the idea) is far more powerful than a single large presentation. A business works because the people involved believe in it.

Critical points have the same characteristics we've already found in the powerful creative forces of nature. They are Gentle, Powerful, and Repetitive. When we find a critical point and dedicate ourselves to it, like an Archimedes who has finally found his place to stand, we can move our world.

Image Credit: poltag

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